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Norwegian Cruise Lines began in 1966, when Ted Arison and Knut Kloster offered Caribbean cruises on a single ship. It soon expanded its fleet for wider Caribbean tours, and then moved onto other parts of the world. Today, it offers cruises to Alaska, Hawaii, Europe and Australia (through its Norwegian Capricorn line). Its international headquarters is in Miami, FL, where it continues to service Caribbean tours just as it did when it started. Hawaii represents another one of its strong points: because many Norwegian Cruise ships are U.S. flagged, it can offer inter-island excursion packages that other cruise lines cannot.
The company stresses discount deals in its marketing, offering good value without the expense of other cruise lines. Another central part of its marketing is "Freestyle Cruising," which eschews the schedules and timeframes of other cruises. Seating and dining hours are not set, allowing passengers to come as they please and linger as long as they like. Meals are usually prepared to order. Dress codes stress an equally casual nature, and the disembarkation process has been simplified, allowing passengers to relax during their last few hours onboard.
Norwegian Cruise Lines is a subsidiary of Star Cruises. Thus, it possesses good financial security, which allows it to offer additional amenities to its customers. Its flexibility is an additional incentive to passengers who want to set their own agendas rather than have things planned out for them. Direct Line Cruises can offer online vacation deals and provide information on the specifics of the benefits of Norwegian Cruise Lines.
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